Understanding Emotional Response Is Harder Than It Looks
-
Emotional reactions are fast and often subtle
-
Small differences between concepts are difficult to measure reliably
-
Feedback reflects both experience and interpretation
-
Some reactions are felt but not easily expressed
Important signals are often missed — especially when differences are nuanced
CGX Turns Human Response Into Measurable Insight
Surveys show what people report. Behavior shows what they do. CGX adds the missing layer: direct, time-resolved measurement of how people actually respond.
By combining EEG, physiology, and behavioral data in one synchronized platform, CGX transforms fragmented signals into clear, decision-ready insight.
CGX Flowpoint
From Data to Insight, Fast
Central hub for EEG acquisition, visualization, and data export.
Connects directly to validated plug-ins like Intheon Signal Check, Intheon Bandpower, and Intheon SignalBoost.
Supports open workflows: export to third-party tools or build your own pipeline.
Real-time streaming via LSL for multimodal synchronization. Use for eye tracking, physiology, and others.
No dependency on proprietary “black-box” analytics.
Multimodal by Design
Expand Beyond EEG, Without Losing Control
EEG as the central signal layer, complementing surveys and behavioral measures with objective physiological data.
Auxiliary Input Module (AIM) adds physiology (heart rate, GSR, respiration) into the same system.
Integrate eye tracking with Pupil Labs, behavioral tasks, and survey-based workflows via LSL.
Wireless StimTrigger enables low-latency synchronization across all streams.
Maintain a single, unified dataset across brain, behavior, physiology, and self-report.
CGX Quick Series Headsets
High-Quality EEG, Designed for Real Use
World-leading dry electrode technology: no gel, minimal prep.
Setup time ~5 minutes between subjects.
Active shielding and on-head amplification for robust signal quality.
Reduced subject fatigue compared to traditional systems.
Enables consistent data collection across sessions and participants.
Build a Complete System
Signal Quality
High-quality EEG recordings suitable for affective science and human response research
Synchronization
Align EEG with stimuli, behavior, and physiology for time-resolved, objective insights that complement surveys.
Open + Modular
Access raw data and apply plug-ins or your own methods without restrictions
Affective Science, Applied
Quantify how people feel, moment by moment, and connect those emotional responses to real decisions, experiences, and outcomes. CGX Quick-series dry EEG systems and CrunchBox platform unlock adding this objective layer of brain activity and physiological metrics
How it works: Capture > Quantify > Understand
Affective Science & Emotion Research
Measure Emotional Processing at Its Source
Study how emotions are generated, evolve, and are regulated with precise, time-resolved measurement
What This Enables
-
Capture emotional responses to stimuli
-
Track valence and arousal dynamics over time
-
Study emotion regulation processes
-
Link neural signals with subjective reports
Why CGX
-
High-quality, time-resolved data
-
Works in controlled and naturalistic settings
-
Sensitive to subtle emotional changes
-
Designed for reproducible research
Neuromarketing & Product Testing
Understand What Truly Resonates
Measure how products, brands, and messaging shape emotional response — not just stated preference
What This Enables
-
Measure implicit reactions beyond self-report
-
Compare emotional impact across concepts
-
Identify engagement and disengagement points
-
Optimize for preference, trust, and impact
Why CGX
-
Easily add an objective layer beyond surveys and focus groups
-
CGX CrunchBox hosts scalable workflows for testing and iteration
-
CGX Quick-series headsets are optimized to work in real-world environments
UX & Human-Computer Interaction
Understand How Experiences Feel
Move beyond usability metrics and quantify effort, frustration, and engagement during real interactions
What This Enables
-
Detect friction and cognitive strain
-
Measure engagement and immersion
-
Track emotional response during interaction
-
Validate design decisions objectively
Why CGX
-
Continuous measurement during real use leveraging CGX dry technology
-
Integrates with UX and behavioral tools through CGX FLowpoint
-
Translates response into actionable insight with custom plug-ins on the CrunchBox store
Media & Experience Research
Track Emotional Response Over Time
Understand how audiences respond as content unfolds
What This Enables
-
Track engagement continuously
-
Identify high-impact emotional moments
-
Compare response across content versions
-
Understand memorability
Why CGX
-
CGX Flowpoint handles synchronization of time-locked measurements across experiences
-
Works across video, environments, and live settings via the CGX CrunchBox portal
-
Connects response to specific moments in the experience through time-locked data alignement
Multimodal Human Response Research
Build a Complete Picture of Human Experience
Combine brain signals with physiological and behavioral data
What This Enables
-
Cross-validate emotional response
-
Capture complex, real-world interactions
-
Increase confidence in findings
-
Model full human response patterns
Why CGX
-
Seamless multimodal integration with CGX AIM and 3rd party integrations
-
Time-synchronized data streams via LSL or millisecond precision with CGX StimTrigger
-
CGX CrunchBox is designed to host custom methods for your specific setup. Take control through the CGX Partner Program
Packages
Affective DIY Kit
For full control
Includes
Dev Kit + Flowpoint (recording + LSL streaming)
What you get
-
Raw brain activity data
-
Real-time streaming via LSL
-
Export to your existing tools
What it means
You plug brain data into your current workflow
Best for
Technical users, developers, research labs
Affective Starter Kit
From recording to metrics
Includes
Quick-20rV2 + Flowpoint + NeuroPype Suite (Signal Check, Signal Boost, Bandpower)
What you get
-
Cleaned EEG data
-
Signal quality checks
-
Bandpower metrics
What it means
You get usable data without building pipelines
Best for
Teams new to EEG, research groups
Affective Pro
From signals to clear answers
Includes
Quick-20rV2 + AIM + Flowpoint + NeuroPype + Emotion Plugin (coming soon)
What you get
-
Engagement, Emotion, Effort scores
-
Structured interpretation
-
Decision guidance
What it means
You understand what people feel and what to do next
Best for
UX teams, product testing, applied research
Affective Suite
Full human response analysis
Includes
2× Quick-32r + 2× AIM + StimTrigger + Flowpoint + NeuroPype + integrations (e.g. iMotions)
What you get
-
Brain + physiological signals (HRV, GSR, etc.)
-
Precise synchronization (~2 ms with StimTrigger)
-
Multi-participant (hyperscanning) support
-
Integrated analysis across systems
What it means
You run complete, real-world human response studies
Best for
Enterprise teams, advanced research programs
Compatible Analysis Platforms
Use the tools that match your workflow
Whether you want ready-to-use analysis or full control, CGX fits into your setup.
Import & Analyze (ready to use)
-
BrainVision Analyzer • BESA • Brainstorm
-
What to expect: Load EEG data and generate results directly (bandpower, time-frequency, ERP)
Build Your Own Pipeline (full control)
-
EEGLAB • MNE-Python • FieldTrip • NeuroPype • OpenViBE
-
What to expect: Custom preprocessing, feature extraction, real-time or offline workflows
Real-Time & Multimodal (applied research)
-
iMotions • OpenViBE • LSL ecosystem
-
What to expect: Live EEG streaming, synchronized experiments, combined EEG + behavior + physiology
Custom Modeling (advanced)
-
Python • MATLAB
-
What to expect: Machine learning models, proprietary biomarkers, decision systems
All workflows supported: EDF / CSV export • Real-time via LSL
Besa
Brainstorm
BrainVision Analyzer
EEG Lab
FieldTrip
MathWorks
iMotions
Intheon
LSL
MNE
OpenVibe
Python
CGX Dry Electrode Systems are the result of a decade of research.
In part sponsored by the Department of Defense, NASA and the National Institute of Health. Our patented and patent-pending technologies utilize an optimized combination of electronics, mechanics and materials to achieve a dry electrode EEG system that delivers on the promise of quick, clean, and no-fuss signal quality.
DARPA
NASA
NIH
Office of Naval Research
Air Force Research Laboratory
Army Research Laboratory