Meet us at SANS!
​​See how simple EEG can be.
Fast setup. Real-time insights. No friction.
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April 15-18, Marriott La Jolla
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Measure Emotional Response with Precision
See what people feel, think, and do—beyond what they say.
Click To Explore
Understanding Emotional Response Is Harder Than It Looks
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Emotional reactions are fast and often subtle
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Small differences between concepts are difficult to measure reliably
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Feedback reflects both experience and interpretation
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Some reactions are felt but not easily expressed
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Important signals are often missed — especially when differences are nuanced
CGX Turns Human Response Into Measurable Insight
Surveys show what people report. Behavior shows what they do. CGX adds the missing layer: direct, time-resolved measurement of how people actually respond.
By combining EEG, physiology, and behavioral data in one synchronized platform, CGX transforms fragmented signals into clear, decision-ready insight.
CGX Flowpoint
From Data to Insight, Fast​​​
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Central hub for EEG acquisition, visualization, and data export.
Connects directly to validated plug-ins like Intheon Signal Check, Intheon Bandpower, and Intheon SignalBoost.
Supports open workflows: export to third-party tools or build your own pipeline.
Real-time streaming via LSL for multimodal synchronization. Use for eye tracking, physiology, and others.
No dependency on proprietary “black-box” analytics.​​
Multimodal by Design
Expand Beyond EEG, Without Losing Control
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EEG as the central signal layer, complementing surveys and behavioral measures with objective physiological data.
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Auxiliary Input Module (AIM) adds physiology (heart rate, GSR, respiration) into the same system.
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Integrate eye tracking with Pupil Labs, behavioral tasks, and survey-based workflows via LSL.
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Wireless StimTrigger enables low-latency synchronization across all streams.
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Maintain a single, unified dataset across brain, behavior, physiology, and self-report.
CGX Quick Series Headsets
High-Quality EEG, Designed for Real Use
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​World-leading dry electrode technology: no gel, minimal prep.
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Setup time ~5 minutes between subjects.
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Active shielding and on-head amplification for robust signal quality.
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Reduced subject fatigue compared to traditional systems.
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Enables consistent data collection across sessions and participants.
Build a Complete System
Signal Quality
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High-quality EEG recordings suitable for affective science and human response research
Synchronization​
Align EEG with stimuli, behavior, and physiology for time-resolved, objective insights that complement surveys.
Open + Modular​
Access raw data and apply plug-ins or your own methods without restrictions
Affective Science, Applied
Quantify how people feel, moment by moment, and connect those emotional responses to real decisions, experiences, and outcomes. CGX Quick-series dry EEG systems and CrunchBox platform unlock adding this objective layer of brain activity and physiological metrics
How it works: Capture > Quantify > Understand
Affective Science & Emotion Research
Measure Emotional Processing at Its Source
​Study how emotions are generated, evolve, and are regulated with precise, time-resolved measurement
​What This Enables
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Capture emotional responses to stimuli
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Track valence and arousal dynamics over time
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Study emotion regulation processes
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Link neural signals with subjective reports
​​​​Why CGX
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High-quality, time-resolved data
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Works in controlled and naturalistic settings
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Sensitive to subtle emotional changes
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Designed for reproducible research
Neuromarketing & Product Testing
Understand What Truly Resonates
​Measure how products, brands, and messaging shape emotional response — not just stated preference
​​What This Enables
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Measure implicit reactions beyond self-report
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Compare emotional impact across concepts
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Identify engagement and disengagement points
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Optimize for preference, trust, and impact
​Why CGX
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Easily add an objective layer beyond surveys and focus groups
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CGX CrunchBox hosts scalable workflows for testing and iteration
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CGX Quick-series headsets are optimized to work in real-world environments
UX & Human-Computer Interaction
Understand How Experiences Feel​
Move beyond usability metrics and quantify effort, frustration, and engagement during real interactions
What This Enables
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Detect friction and cognitive strain
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Measure engagement and immersion
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Track emotional response during interaction
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Validate design decisions objectively
Why CGX
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Continuous measurement during real use leveraging CGX dry technology
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Integrates with UX and behavioral tools through CGX FLowpoint
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Translates response into actionable insight with custom plug-ins on the CrunchBox store
Media & Experience Research
Track Emotional Response Over Time
​Understand how audiences respond as content unfolds​
What This Enables
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Track engagement continuously
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Identify high-impact emotional moments
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Compare response across content versions
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Understand memorability
Why CGX
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CGX Flowpoint handles synchronization of time-locked measurements across experiences
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Works across video, environments, and live settings via the CGX CrunchBox portal
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Connects response to specific moments in the experience through time-locked data alignement
Multimodal Human Response Research
Build a Complete Picture of Human Experience
​Combine brain signals with physiological and behavioral data
What This Enables
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Cross-validate emotional response
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Capture complex, real-world interactions
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Increase confidence in findings
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Model full human response patterns
Why CGX
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Seamless multimodal integration with CGX AIM and 3rd party integrations
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Time-synchronized data streams via LSL or millisecond precision with CGX StimTrigger
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CGX CrunchBox is designed to host custom methods for your specific setup. Take control through the CGX Partner Program
Packages
Affective DIY Kit
For full control
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Dev Kit + Flowpoint (recording + LSL streaming)
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What you get
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Raw brain activity data
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Real-time streaming via LSL
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Export to your existing tools
What it means
You plug brain data into your current workflow
Best for
Technical users, developers, research labs
Affective Starter Kit
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From recording to metrics​
Includes
Quick-20rV2 + Flowpoint + NeuroPype Suite (Signal Check, Signal Boost, Bandpower)
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What you get
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Cleaned EEG data
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Signal quality checks
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Bandpower metrics
What it means
You get usable data without building pipelines
Best for
Teams new to EEG, research groups
Affective Pro
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From signals to clear answers
Includes
Quick-20rV2 + AIM + Flowpoint + NeuroPype + Emotion Plugin (coming soon)
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What you get
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Engagement, Emotion, Effort scores
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Structured interpretation
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Decision guidance
What it means
You understand what people feel and what to do next
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Best for
UX teams, product testing, applied research
Affective Suite
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Full human response analysis
Includes
2× Quick-32r + 2× AIM + StimTrigger + Flowpoint + NeuroPype + integrations (e.g. iMotions)
What you get
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Brain + physiological signals (HRV, GSR, etc.)
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Precise synchronization (~2 ms with StimTrigger)
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Multi-participant (hyperscanning) support
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Integrated analysis across systems
What it means
You run complete, real-world human response studies
Best for
Enterprise teams, advanced research programs
Compatible Analysis Platforms
Use the tools that match your workflow
Whether you want ready-to-use analysis or full control, CGX fits into your setup.
Import & Analyze (ready to use)
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BrainVision Analyzer • BESA • Brainstorm
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What to expect: Load EEG data and generate results directly (bandpower, time-frequency, ERP)
Build Your Own Pipeline (full control)
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EEGLAB • MNE-Python • FieldTrip • NeuroPype • OpenViBE
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What to expect: Custom preprocessing, feature extraction, real-time or offline workflows
Real-Time & Multimodal (applied research)
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iMotions • OpenViBE • LSL ecosystem
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What to expect: Live EEG streaming, synchronized experiments, combined EEG + behavior + physiology
Custom Modeling (advanced)
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Python • MATLAB
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What to expect: Machine learning models, proprietary biomarkers, decision systems
All workflows supported: EDF / CSV export • Real-time via LSL
Besa
Brainstorm
BrainVision Analyzer
EEG Lab
FieldTrip
MathWorks
iMotions
Intheon
LSL
MNE
OpenVibe
Python
CGX Dry Electrode Systems are the result of a decade of research.
In part sponsored by the Department of Defense, NASA and the National Institute of Health. Our patented and patent-pending technologies utilize an optimized combination of electronics, mechanics and materials to achieve a dry electrode EEG system that delivers on the promise of quick, clean, and no-fuss signal quality.
DARPA
NASA
NIH
Office of Naval Research
Air Force Research Laboratory
Army Research Laboratory